Your year-end appeal, already written

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Gold lights and glitter with a green bow. End of Year giving.

The Gift That Lasts

Your Year-End Appeal, Already Written

A faith-filled year-end campaign for your donors, churches, and community.
From Thanksgiving to New Year's.

Every good and perfect gift is from above, coming down from the Father of the heavenly lights, who does not change like shifting shadows.

James 1:17

Thank Your Donors

Inspire Year-End Gifts

Equip Your Churches

November and December ask a lot of a pregnancy center. Clients don’t pause for the holidays, the thank-you notes from fall events are still on your desk, and somewhere in there you’re supposed to plan the appeal that carries you into spring.

Our end-of-year giving campaign hands you that appeal, already written and designed. It opens with a simple thank-you at Thanksgiving and walks your donors, one holiday at a time, toward a generous year-end gift. Every piece carries your logo and points to one giving page on your website, so your supporters hear one clear message all season.

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End-of-year giving and donor engagement campaign.

Sound Familiar?

  • You know year-end giving matters, but planning the appeal keeps getting pushed to “next week.”
  • Your donors mostly hear from you when you’re asking for something.
  • Your posts, emails, and website each say something a little different, or nothing at all.
  • Local churches want to help, but nobody has handed them an easy way to do it.
  • By the time you’re ready to ask, it’s December 28.

None of that is a failure of heart. It’s a full plate. This campaign takes the planning, writing, and design off of it.

Here's What You Get

About “30 pieces”, branded with your logo, all pointing donors to one giving page on your website.

How Our End-of-Year Giving Campaign Helps Your Center

聽One message, every channel

Your website, social media, email, and church outreach all tell the same story and send people to the same place.

A pumpkin, being held with leaves against a dark green background, we are thankful for you.

Start with Gratitude

Gives you back your fall.

Every post, email, and printed piece is written and designed for you. Your team follows the playbook instead of starting from a blank page in the busiest season of the year.

Gratitude before the ask.

The campaign opens with a Thanksgiving thank-you and no ask. Donors who feel appreciated are more open when the invitation comes.

Brings your churches in.

Pastors receive a letter, an info sheet, a bulletin insert, and an announcement slide, with a QR code to your giving page. Saying yes takes them five minutes.

Catches the last-minute givers

The final week, December 26 through 31, gets its own posts, a reel, and a reminder email, right when many people make their last gifts of the year.

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We Build It
You Share It

  1. Order the campaign and send us your logo, giving page link, and website access.
  2. We brand every piece and build it on your website. That includes your year-end article, a menu link, and a banner and pop-ups that change on schedule.
  3. You follow the playbook. It tells you what to post or send each week and gives you every caption. If you’re on our social media plan, we post it for you.
From Thanksgiving to New Year's, we've written your whole giving season. Order the End-of-Year giving campaign today!
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Your Season, One Holiday at a Time

Here’s how the season unfolds. Your playbook covers every date and caption.

Thanksgiving: Start With Gratitude

馃搮 Thanksgiving Day, Thursday, November 26

The campaign opens the way every good relationship does, with a thank-you. There’s no ask and no link. It’s just gratitude for the people who kept your doors open this year.

Giving Tuesday: One Day Made for Generosity

馃搮Giving Tuesday, Tuesday, December 1

Giving Tuesday arrives right on the heels of Black Friday, when inboxes are full of coupons. This campaign includes a nod to the day so your supporters remember that one Tuesday is set apart for giving.

Want a full Giving Tuesday push?
Take a look at our Giving Tuesday 360 Campaign.
Giving Tuesday campaign for pregnancy centers, Hands holding heart.
Church bulletin insert inviting congregations to support a local pregnancy center for the pregnancy center donor campaign for end-of-year giving.

Christmas: Share the Season's Hope

馃搮 December 4 through Christmas Day

December is when hearts open and calendars fill. These pieces warmly invite your supporters and your churches, with Christ at the center of the season.

Send the church letter, info sheet, and announcement slide in the first week of December. That gives pastors time to add your insert to the bulletin before Christmas Sunday. On Christmas Day, let the greeting stand on its own.

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The Final Week: Finish the Year Full

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馃搮 December 26 through 31

A “still time to give” post, an end-of-year reel, and a reminder email, right when many donors make their last gifts of the year.

New Year: Thank Them Again

馃搮 January 1

The campaign ends where it began, with a thank you. Your supporters step into the new year knowing exactly what their generosity made possible.

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Everything in Your Campaign

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  • Website: year-end donor article with giving buttons and a donor FAQ 路 banner in two versions 路 pop-ups for Giving Tuesday, Christmas, and New Year 路聽 View the Year-End Giving article.
  • Social media: 17 numbered posts plus a Christmas option 路 Ways to Give carousel 路 Giving Tuesday and end-of-year reels, with and without captions 路 a wide video for YouTube 路 captions and hashtags for every post 路 bonus extras
  • Email: Giving Tuesday email 路 year-end appeal 路 “still time” reminder 路 thank-you email
  • Church outreach: pastor letter 路 church info sheet 路 bulletin insert and announcement slide, both with a QR code
  • Donor care: printable thank-you letter
  • Your playbook: a holiday-by-holiday guide with dates, captions, and tips聽

聽View the Article聽

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Questions Directors Ask

Most weeks, a few minutes to post or send what the playbook lists. We handle the website changes.聽

No. Use what fits your center.

Yes, starting at an additional $125 for added design work. You can check with an Account manager to understand potential additional charges.聽

The earlier the better. Centers set up before November 1 get the full season. Order Here

Your donors already love what you do.
This season, give them a thank-you, a reason, and a clear place to give, while your team stays focused on the women walking through your door.

The Gift That Lasts

$950 (non-VP) or for VP clients 4 VP credits 路 ($800) Product #D-953-1-CAM 路 Starting at $125 additional for non-WordPress sites 路
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More Questions? Contact Us Today

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We are a faith-based creative marketing co-op that loves life – Literally! We do everything we can to help protect the sanctity of life.聽

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