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Did You Know?
Awareness 360 Campaign
More than half of abortions performed are medication abortions.
Clients already know abortion pills exist – but do they know the risks?
We did the research and gathered stats so you don’t have to!
The Abortion Pill 360 Campaign informs Clients and Donors and reaches women BEFORE they take the pill. We’ve got you covered!
Browse what is included in your 360 Campaign, below.
Start With SOCIAL MEDIA CONTENT
Preview your included content below!
2 Video Shorts
AP VS Tylenol
Grapefruit & Abortion
Social Media Posts
What is the Best Way to Reach Donors?
☐ Direct mail
☐ Phone calls
☐ Social media
☐ Text messaging
.
Did you guess right?
If you answered Email, you’re right!
Email is a heavy favorite for donors, with 48% citing it as their preferred method of hearing updates and appeals from the organization, according to data from Neon One’s 2022 report, Donors: Understanding the Future of Individual Giving
Abortion Pill Playbook PDF
Let us guide you to get the best out of this campaign.
The expanded Abortion Pill 360 Campaign playbook comes with a versatile donor email template for platforms like MailChimp and Constant Contact.
We’ve also included social media tips, email tips, subject lines, preheaders, and customizable links to your AP vs Tylenol video, fact sheet, donate link, and social media accounts!
INCLUDED CONTENT
Preview your included content below!
Medication Abortion Experience Article & WordPress Page Template
This article shares personal stories and critical insights into the physical and emotional challenges of medication abortion, highlighting safety considerations and support options for informed decision-making and post-abortion care.
Your article is customizable with:
- Your Center Name
- Branded Content
- Ultrasound or referrals for ultrasound
- Schedule Links
- (Optional) Abortion healing
Please Note: The appearance of this page may vary on different websites due to the inclusion of headers, footers, and sidebars. Certain elements may alter the overall layout and design. However, rest assured that the content remains unchanged, providing your site with accurate and reliable information.
If your site isn’t a WordPress site, there is a non-WordPress fee of 0.5 VP Credits or $125 non-VP.
Ad for Centers
Reach more people with your article: advertise about the Abortion Pill.
Ideal for Geofencing ads, your Google Business Profile, and running paid Google Ads.
Your ad image comes with the 360 Campaign. You can run ads yourself, or pay us to manage your campaign (add-on service billed separately.)
Why Paid Ads?
Google has two types of accounts: one for paid ads and another for grant-funded ads. The paid account is essential because it allows us to reach a wider, more targeted audience by using abortion keywords.
A grant account limits what medical keywords we can use, so a paid account is key to getting the results you’re looking for. (You’ll also need to set up a medical certification with Google and an abortion certification that says ‘we do not provide abortions.’)
If you’re worried about costs, we can work with you to set a budget that fits your needs, and you’ll have complete control over how much you spend. (Or you can choose not to run the ads. Your organic reach will be smaller.)
Web Banner for Centers
Abortion Pill Fact Sheet
2 Extra Church Components!
Two additional church graphics provide pregnancy centers with impactful visuals to share with local churches, promoting their abortion pill resources and support services.
Church Socials Graphic
Church Slide Graphic
Let’s get started!
Fill out the form below to get started. Once we have received your request, you’ll get a confirmation email. Then in 4 business days, you’ll get your 360 Campaign.
FAQ About the 360 Campaign
Social Media
15 BRANDED Abortion Pill graphics (with captions and hashtags in the Playbook PDF)
- 1 Main graphic
- 6 Part Infographic
- Stories (2 images)
- Ad Graphic for Centers
- Web Banner Graphic for Centers
- Abortion Pill Fact Sheets – Donor and Client versions
- Church Socials Graphic
- Church Slide Graphic
Video
2 BRANDED Videos on Abortion
- Abortion vs Tylenol Video
- What Does Grapefruit Have to do with Abortion video
Article
- Abortion Pill Article + Page Layout
Instructions
- Playbook PDF –
- includes donor email template, social media tips, captions, hashtags, & more!
- You fill out a form with all the details, including your center name and logo. (Your logo must be a PNG file with a transparent background to look professional.)
- Your request goes into our software, where your social images are created.
- You’ll get an order confirmation email from orders [at] iRapture.com
- We’ll send you a second email with a link to all your assets. The link is good for 4 weeks. Make sure you save your files before your link expires! This single link will take you to a DeskFirst folder where you can download your assets. (Your PNG images, PDF, and video.)
- If you’re not a client, you’re in charge of posting the images to your socials.
- (VP clients who pay for scheduling: We’ll still email you a link when we’re scheduling your images and/or video. That way you can share your assets on other social platforms. We support scheduling to Facebook and linked Instagram accounts.)
At iRapture.com, we pride ourselves on keeping costs low for Pregnancy Resource Centers. Join our mailing list to get our 20% off code!
- VP clients will pay VP rates. The 360 Campaign is $750 or equivalent 3.75 VP credits (VP hours) before coupon – $600 (3 VP credits) after coupon!
- For non-clients, the 360 Campaign is a surprisingly affordable $938 – $750 after coupon!
- VP Clients, if you choose the Scheduling Add-on, scheduling services are billed at your hourly rate.
- iRapture managing your ad campaign is an optional add-on service, billed seperately.
- If your site isn’t a WordPress site, there is a non-WordPress fee of 0.5 VP Credits or $125 non-VP.
Yes, you can get the branded 360 Campaign. You will be responsible for scheduling social media posts to your accounts.
*Please allow 4 business days to fulfill your order.
We need your email to send you your digital bundle. Plus, we need a way to contact you just in case there’s a hiccup with your order. Look for emails from orders [at] iRapture.com